Market Studies and Demographics for Wireless Networks

Demographic Reporting

    Once you have determined the coverage area of your wireless site and produced a wireless service area map, the next step should be to determine detailed demographics for your base station locale or complete network footprint. Wirelessmapping.com can provide you with key elements that will be very valuable when you consider a site and it's viability with your planned business model. With a coverage plot, the demographic data for that area down to the Census Block detail level can be studied. We run a report and tell you the population, number of households, zip codes and any other demographic data that this area encompasses. You can use these numbers to determine if there will be enough possible customers to make a site profitable. Since you have the zip code information you may conduct a direct mail campaign if you wish. If a system operator were to purchase active mailing lists for both business and residential records, we can tell you not only how many potential customers fall in your service area, but WHO ACTUALLY IS SERVED. The only thing left to know in your business plan, is your market penetration rate.

     With our Geographic Information Services  (GIS) we can map any existing address or customer list and determine how many of these locations will fall within your transmitter footprint. This is helpful when you have a list of potential business class customers. You find which ones you are able to service, then conduct direct marketing efforts on ONLY the businesses you can reach. This is a great time and budget saver.

     If you are an existing dial-up ISP or other service provider we can map your existing customer database and overlay the wireless transmitter coverage over the information on a map and provide you with the list of reachable customers.

Contact us for pricing on these services.

Demographic Map Examples

     Other mapping and GIS services include: economic reports with details down to the census block level,  mapping existing customer databases to see the concentrations of users, direct marketing list of locations you can ACTUALLY SERVE  with wireless signal, and network capacity studies. The wireless coverage predictions can be generated in any GIS compatible format.

     With an advanced report, the best areas to serve with wireless service can be identified. Reports show the existing DSL and Cable Broadband territories along with housing densities. Proper market research will identify locations with sufficient customer density to support a wireless network.

     These are just a few of the capabilities we have with our database mapping and reporting systems. Please call if you have a unique situation that requires a custom solution or a complex problem that needs solving. To view a presentation of GIS services with examples please click here.

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