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WASHINGTON, February 11, 2010 – Broadband Census News LLC on Thursday released, for FREE, the full-length video of the Broadband Breakfast Club event on February 9, 2010: “Setting the Table for the National Broadband Plan: Collecting and Using Broadband Data.”

Setting the Table for the National Broadband Plan: Collecting and Using Broadband Data from Broadband Breakfast on Vimeo.

The event is available on BroadbandBreakfast.com at the following link.

The event featured a keynote speech by Paul de Sa, Chief, Office of Strategic Planning and Policy Analysis, Federal Communications Commission. Following de Sa’s  remarks, he joined a panel with other educational experts including:

  • Jeff Campbell, Senior Director, Technology and Trade Policy of Global Policy and Government Affairs, Cisco Systems

  • Michelle Connolly, Associate Professor of Economics, Duke University; former Chief Economist, Federal Communications Commission

  • John Horrigan, Director, Consumer Research, Omnibus Broadband Initiative, Federal Communications Commission

  • Brian Webster, WirelessMapping.com

 


Enhanced “Take Rate” Census Block Calculations for US Broadband

Newly published paper describes enhanced methodology to calculate broadband “Take Rate” at census block resolution strengthening data driven marketing programs and applications to the American Recovery and Reinvestment Act (ARRA) BIP and BTOP stimulus funding programs.

Cooperstown, NY (PRWEB) November 30, 2009 -- Brian Webster Consulting and WirelessMapping.Com has published a revised methodology for calculating broadband “take rate” in the United States. Using the enhanced approach described in the newly released whitepaper, entitled “Current Broadband “Take Rate” in the U.S.,” the estimate of the national broadband take rate where broadband services are available stands at 72.9%. When compared to currently accepted industry estimates, this new approach results in a 10% increase in broadband take rate.

Based on these higher take rates, it is possible to reevaluate broadband deployments or expansions to areas that previously may not have been considered financially sustainable based on low household density per square mile. More accurate data and the ability to identify exactly where un-served homes are located leads to better informed deployment strategies and more effective use of funding to address un-served households.

“Combining the enhanced census block broadband take rate with other economic data and trends as input to return-on-investment models and analysis,” noted Haig Sarkissian, Principal Consultant at Wireless 20/20, LLC, “builds additional confidence for investors on the merit of the broadband deployment business case.”

In August of 2009, Brian Webster Consulting teamed with data provider Gadberry Group to design and prototype an approach that provides near address level provision for broadband consumption and take rates.

“Earlier this year we provided several first round applicants with block level demographics, including consumer broadband usage.” said Gadberry Group principal Larry Martin. “Combining these data with innovative analysis techniques has led to this new perspective on broadband take rate.”      

“By leveraging our years of mapping experience we help our clients strengthen their business case and go-to-market plans allowing them to present their cases more clearly with images as well as with hard data.” Brian Webster, Principal Consultant added. "With the new insight provided by the census block take rate, business case analysis is further enhanced thereby reducing the risk in the broadband investment and deployment.”

The complete white paper is available on the WirelessMapping web site at the URL http://www.wirelessmapping.com/Take%20Rate%20Brief.pdf.

WirelessMapping.Com has been providing wireless and geospatial mapping services for seven years, both with and without accompanying demographic reports that show the number of households covered or passed. Most recently WirelessMapping has been involved in census block level mapping and demographic support services to clients developing applications to the American Recovery and Reinvestment Act (ARRA) stimulus funding through the NTIA BTOP and RUS BIP. Past and current clients include Lockheed Martin, EarthLink, Covad, Federal Engineering, Sprint PCS, ExteNet Systems, Southern California Gas and Electric, Strix, Thunder Bay Telephone Company and BroadbandCensus.com.

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ABOUT THE COMPANY

Brian Webster Consulting (and WirelessMapping.Com) were started to fill a need for affordable wireless engineering services for those who cannot justify the cost of hiring full time RF Engineering staff. With over 18-years industry experience, projects are approached with a creative eye and cost-conscious methodology. Services can be provided in just about every discipline, from cellular and PCS to public safety, wireless Internet, WIMAX, municipal wireless, distributed antenna systems (DAS), fiber, BPL and other broadband system technologies. The integration of Geographic Information Systems (GIS) helps present complex information in clear, color diagrams that the end user can use to make actionable business decisions. Our innovative GIS integration capabilities allow unique analysis and presentation of demographic data and market trend data for your service offering areas.

ABOUT THE GABERRY GROUP

The Gadberry Group provides location-based services and information data products, for clients, who demand the most current, accurate, and precise household and population data for their site location analysis. MicroBuild™, Gadberry’s patent-pending product, is unique because only MicroBuild™ uses consumer data at the rooftop level to deliver quarterly household and population counts beginning at the census block level. http://www.gadberry.net/

 

 



Mapping and Demographic Support Services for NTIA BTOP and RUS BIP grant-loan applications.

Brian Webster Consulting and WirelessMapping.Com Announce Census Block level Mapping and Demographic Support Services to support American Recovery and Reinvestment Act (ARRA) programs through the NTIA BTOP and RUS BIP loan/grant stimulus programs.

Cooperstown, NY (PRWEB) July 15, 2009 --

Brian Webster Consulting and WirelessMapping.Com Announce Census Block level Mapping and Demographic Support Services to support American Recovery and Reinvestment Act (ARRA)
programs through the NTIA BTOP and RUS BIP loan/grant stimulus programs.
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Brian Webster Consulting and WirelessMapping.Com announce a suite of demographic mapping and coverage services specifically designed for Internet providers, state and local governments, non-profit foundations, businesses and others who are preparing NTIA BTOP and RUS BIP grant and loan applications.

The mapping services show broadband DSL, cable, fixed wireless and cellular/PCS service areas. Coverage information is calculated down to the census block level. The blocks can be displayed as "served", "underserved" or "unserved" and categorized as "remote" or "non-remote", and "rural" or "non-rural" as defined by the NTIA/RUS Notice of Funds Availability (NOFA). Graphic displays can include the number of households passed, the percentage of households with access to broadband and the distances between unserved and already-served markets. Information is also available in database and spreadsheet format.

Internet service providers can request maps that clearly show unserved or underserved areas along with calculations to see if their project area meets the requirements for a BTOP or BIP application.

WirelessMapping.Com has been providing wireless and geospatial mapping services for seven years, both with and without accompanying demographic reports that show the number of households covered or passed. Past and current clients include Lockheed Martin, EarthLink, Covad, Federal Engineering, Sprint PCS, ExteNet Systems, Southern California Gas and Electric, Strix, Thunder Bay Telephone Company and BroadbandCensus.com.

Brian Webster, Principal Consultant states "Everyone knows that a picture, or in this case, a map, is worth a thousand words. We help our clients strengthen their grant and loan applications by allowing them to present their cases very clearly with images as well as with hard data. Giving applicants the ability to display their information graphically can make all the difference when it comes to receiving funding. Being able to create answers right down to the census block level is a requirement for the application process".

ABOUT THE COMPANY

Brian Webster Consulting (and WirelessMapping.Com) were started to fill a need for affordable wireless engineering services for those who can not justify the cost of hiring full time RF Engineering staff. With over 18 years industry experience, projects are approached with a creative eye and cost-conscious methodology. Services can be provided in just about every discipline, from cellular and PCS to public safety, wireless Internet, WIMAX, municipal wireless, distributed antenna systems (DAS), fiber, BPL and other broadband system technologies. The integration of Geographic Information Systems (GIS) helps present complex information in clear, color diagrams that the end user can use to make actionable business decisions. Our GIS integration capabilities allow us to include demographic data and market analysis data as overlays for your project service areas.

 


National Wireless Internet Service Provider (WISP) Mapping Initiative

GERING, NE – February 6, 2009 – Inventive Media, owner and operator of the WISP Directory website (http://www.wispdirectory.com), the most comprehensive list of WISPs (Wireless Internet Service Providers) in the United States, has teamed up with Brian Webster of Wireless Mapping (http://www.wirelessmapping.com) to generate coverage maps showing the total coverage areas for WISPs in the United States.

Brian Webster, owner of Wireless Mapping, commented, “We have had a huge outpouring of support from WISP’s who want to provide their network coverage data.   This will make a difference in how the WISP industry is perceived as well as help establish brand awareness with the consumer for this type of broadband delivery.”   The coverage area for each WISP is converted to a polygon and added to an interactive Google map available at http://www.wirelessmapping.com/Google%20Maps3.htm .  As of February 6, the map covers over 850,000 square miles.  

Entries in the WISP Directory include zip codes serviced, customer ratings, independent reviews and WISP Technology used by each WISP.   A coverage map showing the total area serviced by WISP operators will also be provided later in the first quarter of 2009.   The directory currently has over 1700 verified WISP operators in the United States, and over 180 entries for WISP related businesses.

Matt Larsen, owner of Inventive Media, commented, “For several years, there has been little more than anecdotal evidence of the size and scope of the WISP Industry.   Vendors, consultants, operators and government officials have been looking for this kind of information for several years.  This is the first time this amount of WISP data has been put together into one public, searchable directory and onto a single map showing the breadth of national coverage by independent WISP operators.” 

 The WISP Directory site also makes it easier for potential customers to search for WISP operators that can provide broadband Internet services to their home or business.

“WISP operators serve many underserviced areas and can provide equivalent or better services than the telephone or cable companies in those areas.   One of the goals of the WISP Directory is to make the connections between customers who want to find a service provider and the WISPs who can deliver the service they want,” said Larsen.  “There is an entire industry of independent WISPs providing service to rural and underserved areas, and providing a competitive third option for people who are dissatisfied with the telco or cable Internet providers in their areas.   The WISP Directory is here to help put the WISP Industry on the map and show that there are alternatives.”

Basic listings in the WISP Directory are free of charge.  The directory is available at www.wispdirectory.com.

About Inventive Media      

Inventive Media provides consulting, training and hosting services to the Wireless Internet Service Provider industry.  For more information about Inventive Media, visit www.inventivemedia.net.

About Wireless Mapping

Wireless Mapping provides wireless network design and RF engineering services to show the predicted range of wireless systems and the demographics for those areas.   For more information about Wireless Mapping, visit www.wirelessmapping.com.

For more information:

Inventive Media

308-635-9434

 


 

August 15, 2006 

Wirelessmapping.com announces a wireless customer pre-qualification system.

Wirelessmapping.com announces the availability of a wireless customer pre-qualification system. This is designed for fixed wireless and WIMAX operators and their quest to answer the questions “Do we offer service at this address?” and “Can we determine this without having to send a truck out to check for signal?” In conjunction with RF planning and radio coverage mapping, Wirelessmapping.com can produce a Google EarthÔ compatible file that will allow a customer service rep or sales person to input a specific street address and determine if it falls within their wireless service area. The address query returns a result and places the location on the Google EarthÔ map with the radio coverage in the background. If the location falls within the wireless network coverage area, the customer service rep can simply schedule the installation. All of this can be completed on the initial phone call.

This was created in response to network operators asking if there was a simple and affordable way for someone to call in and inquire about availability of service at their location. While Wirelessmapping.com has always been able to generate accurate coverage maps for a carrier, it was not until now that they could make this coverage available in an interactive universal format. Being able to pan and zoom maps to a particular address greatly reduces the need for truck rolls to a potential customer location. Wireless operators who have been using the service claim they have been able to double their daily installation rates.

In addition to the Google EarthÔ file, their data services group can process existing customer databases or purchased business and residential address lists and run them through a process to identify the actual customers that fall within the wireless coverage area. This allows for a direct market campaign to the people or locations where the network operator can reach. Additionally, this service can be used while investigating new expansion sites or evaluating existing networks for market potential.

            About the company: Wirelessmapping.com is the home of Brian Webster Consulting, a firm that was formed in response to the growth in the wireless industry. Their focus is to provide affordable and knowledgeable radio frequency and wireless network design services. Please visit www.wirelessmapping.com for more information and examples of the products that can be produced.



January 26, 2004 

Wirelessmapping.com announces a  wireless broadband demographic reporting service.

Wirelessmapping.com is pleased to announce their new wireless demographic reporting service. Geared towards the wireless broadband industry it is now possible to complete comprehensive site market studies before construction. The process involves completing a radio coverage prediction, which determines the geographic area from which to extract data. Once a coverage map has been produced, a demographic report is completed that determines the population and number of households within the footprint of the wireless site.

            This system was created in response to requests from many small Wireless Internet Service Providers (WISP’s). Most start-up and existing operators have well thought out business plans but they were usually lacking actual market demographics as they relate to their proposed network. Generalized demographic data has always been easily accessible, but it doesn’t address the population and number of households that fall within the footprint of a particular wireless base station. This is the information that can be provided in the reports from Wirelessmapping.com. Once this data is known, a WISP owner can plug the information in to their business model to determine if the site will be financially viable. As an additional benefit, the report will also show the zip codes that fall within the footprint. If the site proceeds to the construction phase, the zip code list could be used in a direct mail campaign.

            About the company: Wirelessmapping.com is the home of Brian Webster Consulting, a firm that was formed in response to the growth in the wireless broadband industry. Their focus is to provide affordable and knowledgeable radio frequency and wireless network design services. Please visit www.wirelessmapping.com for more information and examples of the maps that can be produced.


April 5, 2004

Wirelessmapping.com Appointed as a Motorola Canopy Ô Affiliate Solutions Provider

Wirelessmapping.com is pleased to announce they have been appointed a Motorola Canopy Ô Affiliate Solutions Provider. Motorola created this program to highlight products and services that enhance their Wireless Broadband Internet Platform. As a solutions provider, Wirelessmapping.com provides Radio Frequency engineering services to wireless broadband service companies. Our main product is a network coverage map, which shows the projected range of the wireless network. These maps and studies show the effects of transmitter height, location and equipment selection. In addition to the mapping service, we produce point-to-point radio path studies and demographic reports. The demographic reports focus on the specific area that the transmitters cover, this includes tallies of the number of households and population reached by the system. All of this information can be gathered prior to site construction and is essential in business model planning and revenue projections.

            About the company: Wirelessmapping.com is the home of Brian Webster Consulting, a firm that was formed in response to the growth in the wireless broadband industry. Their focus is to provide affordable and knowledgeable radio frequency and wireless network design services. Please visit www.canopy.wirelessmapping.com for more information and examples of the maps that can be produced. For more information on the Motorola Canopy Ô System, visit http://motorola.canopywireless.com.


June 9, 2004

Wirelessmapping.com announces a wireless service area map server system

Wirelessmapping.com announces the availability of a wireless service area interactive mapping system. This system is designed for wireless broadband system operators and their quest to answer the question “Do you offer service at my location?” In conjunction with our radio coverage mapping services, Wirelessmapping.com can now produce a web based system that will allow a customer service rep or sales person to input a specific street address and determine if it falls within their wireless broadband service area. The address query returns a result and places the location on a street level map with the radio coverage in the background. Three possible results are shown, Green for good coverage, Yellow where there is coverage but will require field verification or white where there is no service.

The map server was created in response to network operators asking if there was a simple and affordable way for someone to call in and inquire about availability of service at their location. While Wirelessmapping.com has always been able to generate accurate coverage maps for a carrier, it was not until now that they could make this coverage available in an interactive web browser format. Being able to pan and zoom maps to a particular address greatly reduces the need for truck rolls to a potential customer location.

In addition to the map server, their data services group can take your existing customer database or other lists and run them through the server to identify customers that fall within the wireless coverage area. This will allow you to directly market to the people or locations where you offer the service. Additionally, this service can be used while investigating new expansion sites. 

            About the company: Wirelessmapping.com is the home of Brian Webster Consulting, a firm that was formed in response to the growth in the wireless broadband industry. Their focus is to provide affordable and knowledgeable radio frequency and wireless network design services. Please visit www.wirelessmapping.com for more information and examples of the products that can be produced.