"We spent the
money and have seen a huge improvement in take rate. We went from a
average of 1.5 installs per day to 4.5 installs per
day. Now please understand
we also went from 4 tower sites to 16, but we also deployed the new
tower sites in areas that already had High-speed via DSL, Cable,
Wireless or all of the above. We found that by targeting our
marketing dollars towards people we were 95% sure we could serve, and
then also being able to prequalify wireless
customers via the Google earth map when
they called in and schedule them on the spot, with the first call
our no call back rate went to almost 0.
Was it expensive,
depends on how you value business growth. Has it paid off, yes."
Mike Bushard - Wisper Wirelss - MN
"When we started our WISP 2 years ago, I
knew the only way we would cut costs and become more efficient would
be through pre-qualification of potential customers.
All of the major ISPs had access to their own software engineers to
know exactly what address on what street could get service or not.
We had no idea how to do this for wireless Internet and figured it
would cost more than we could afford to hire someone to create a
program as such.
After searching the Motorola website, we found an affiliate
called WirelessMapping.com that did exactly what we were looking
for. Using Google Earth, which we were already familiar with,
Brian Webster of WirelessMapping.com took all of our equipment
and tower site information and incorporated a very, VERY
accurate overlay onto Google Earth which gave us the ability to
pre-qualify customers. This was such a blessing because as a
start-up we never even had to experience the days of "site
surveys." We had the opportunity to visualize our network from
day one, and that has made a huge difference in our budget.
Just
to give you an idea of our success rate with installs. Our
management server tracks failed installs, and for the entire
2008 year, we have had a 75% success rate on installs (and some
of those may have been cancelled installs). I've heard horror
stories of less than 50% successful installs. I can't imagine
how much time and labor would cost us by doing blind site
surveys. The $180/site is well, very well, worth it.
Now
Brian is even giving us the chance to incorporate our coverage
maps with Google Maps so that customers can prequalify
themselves and sign up on our website! Very cool stuff.
--
John M. McDowell
Boonlink Communications
307 Grand Ave NW
Fort Payne, AL 35967
256.844.9932